Alltruck secures contract hire deal with CDA

Alltruck plc secures five-year contract hire package with UK appliance company CDA

Following a lengthy 10-month negotiation process, whilst fighting off some stiff competition, Alltruck is delighted to have struck a deal with long-standing client CDA to provide a five-year contract hire package.

Alltruck’s Adam Stanton secured the contract which includes the leasing of over 13 vehicles to CDA, but the overall win was a real team effort since it was imperative that we maintained an excellent truck rental service to CDA during negotiations.

Alltruck’s Head of Sales, Ben Dinmore, commented:

“We are thrilled to continue working with CDA. The move to a contract hire package will allow us to better service their needs and build a stronger working relationship for the future. We are very much looking forward to the next part of our journey with CDA.”

Adrian Ball, Transport Manager at CDA, added:

“Alltruck have proved themselves to be small enough to deliver a personal and flexible service but big enough to deliver quality equipment at the time required.
CDA see in Alltruck a company with a very similar culture and approach to business and that was a factor when choosing a partner who we can trust with supplying what equates to almost half of our HGV fleet.”

CDA are a Nottingham-based UK appliance company that offer high quality kitchen appliances. Since 1991 they have been striving to provide innovative, stylish and practical appliances that meet modern contemporary trends. They do this through their close relationships with retailers and speaking directly with consumers.

CDA are committed to manufacturing functional appliances that offer the best possible value for money whilst providing excellent and responsive customer care.